5 Things to Understand About Marketing to Gen Z
We generally talk about millennials and how they are the biggest workforce in the United States. But very soon they’ll be old news, literally, and all this time you’ve been focusing on marketing to millennials. Todd Raymer noted previously how it’s now time for a game plan to help you target the right audience, so it’s time to start marketing to the next generation; Generation Z. While millennials are born somewhere between 1980 and 1996, Gen Zers are born around 1997 and 2014, and while they share some common attributes, there are many subtle differences between the two which are important to marketing. Embrace Authenticity One of the…