Blogs are a popular platform that several people use and many people read. As you build your own business selling organic health products, having a blog is a must. Needless to say, they’re definitely not going anywhere anytime soon. Whether you are a seasoned or a beginner blogger, it is worth your time to find ever better ways to reach your audience with your blog articles.
Use Relevant Keywords
Think about how people search on the internet. Some use sentences. Many use phrases. In each, there are similar words pinpointing what is being sought. These are the keywords. Your goal is to make your website more visible to people searching for the solutions you provide. This process is called Search Engine Optimization, SEO. You will accomplish good SEO by the use of well-researched keywords.
Keep Articles Consistent With Your Demographic
Demographic is just a fancy way of saying your target audience. Who do you hope will visit your website and read your blog posts? Everyone is not a demographic. Everyone is the universe out of which you will choose a subset, your target, according to age, gender, geography, or interest. Narrowing your target as much as possible to a unique niche may give you an edge on people searching for what you offer. Once you have your target in mind, your marketing message should cater to your audience’s needs and desires.
Use Videos to Attract Your Audience
One of the best ways to attract an audience and hold their interest is with videos. You may have seen live streaming events on YouTube. The best part of using the services is that it is free with your subscription, which also is free.
With YouTube, you can live steam from your computer or mobile device. Set up is easy. On your YouTube page, click the camera icon in the top right of the page and follow the directions.
Regardless of what your blog focuses on, a video with relevant content only enhances your audience’s experience. There are different ways videos can be added to your blog. Videos others have made can be embedded on your blog page, you can create your own using free online video tools, or you can upload videos created on your computer.
Blogs have become a mainstream method of communicating. Nowadays, few people are separated from some device that allows them to access the internet. There are millions of blog viewers out there for you to attract. The point is to help them find you.
Need more tips to help build your business? Check out “How Your Online Business Can Attract More Customers.”