Most people shop online because it’s convenient and quick. However, sometimes customers start to think twice about their potential purchases after they hit the “add to cart” button, wavering about if they really need the item or debating whether the price is too high. If your online business’s checkout process proves tricky, those potential customers may decide not to pull the trigger on their purchases, and that means you just lost sales. To target these indecisive customers and to give them that little nudge they need, you can enable checkout features that make purchasing easy and fast.
Introduce New Payment Options
In the past, credit cards were the only way to pay online, but times have changed. There are now a whole range of new payment options out there that don’t require customers to waste time entering credit card information. PayPal is a popular checkout payment option because customers only need to log-on to their accounts and choose an already-stored payment option. Even newer, however, are SMS payments, which allow customers to purchase through text messages.
Adopting SMS payments brings many benefits for both your business and your customers. For one, if your customers are shopping on their phones, they can buy super quick with just a few taps, which eliminates any time for second thoughts. Brick-and-mortar stores can even benefit from SMS payments because they also allow customers to skip the line and pay right on their phones.
Offer Autofill at Checkout
Another easy way to prevent customers from backing out of purchases is offering autofill at checkout. This feature has become so prevalent that customers expect your online checkout process to have it. And in fact, if you don’t have this feature enabled, customers might exit right out of your shop and go check out a competitor’s website where they don’t have to type out all of their information.
You always want to make it as easy as possible for customers to go through with their purchases. Autofill allows them to checkout with just a click or two, which also means they are more likely to pull the trigger and to go through with purchasing.
Always Offer a Coupon
Finally, one of the best ways to ensure that you grab that indecisive customer is by always offering some kind of coupon at checkout. Coupons can make your customers feel like they are getting a good deal, which then makes them feel better about their purchases.
Further, some customers will shop around on websites, looking for the best deals, and a coupon can make them stick around on your website where they are more likely to make a purchase. Coupons also force customers into the checkout process because they will want to see what their savings are.
Your checkout process needs to be easy, convenient, and satisfying for customers. By offering new payments options, such as SMS, offering autofill, and always keeping a coupon handy, customers are more likely to pull the trigger and buy from you.
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