How to Make It Easier for Customers to Pull the Trigger on a Purchase
Most people shop online because it’s convenient and quick. However, sometimes customers start to think twice about their potential purchases after they hit the “add to cart” button, wavering about if they really need the item or debating whether the price is too high. If your online business’s checkout process proves tricky, those potential customers may decide not to pull the trigger on their purchases, and that means you just lost sales. To target these indecisive customers and to give them that little nudge they need, you can enable checkout features that make purchasing easy and fast. Introduce New Payment Options In the past, credit cards were…










